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[Music]
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hi everyone and welcome to accountable
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innovation I'm Joe as askus the
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editor-in-chief of contently and I'm
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here with Hernan Lopes the CEO and
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founder of wonder II the podcast company
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that is taking kin by storm Hernan thank
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you so much for being here with me thank
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you so much what a great setup yeah this
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is not too bad you had your keynote
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yesterday the first keynote in can
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history in pitch blackness how was that
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was it weird do people freak out start
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yelling out weird things
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no people were very much into it
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obviously we couldn't completely turn
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the lights off for security so what we
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did instead is we gave people a maths
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and I should say what's the premise of
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it because we are all about audio
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storytelling and the power of sound and
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emotional parable sound I wanted people
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to experience sound without any visual
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distraction it's it's a really
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interesting approach and it makes me
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wonder you know podcasts have clearly
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blown up over the last few years but our
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podcasts the medium that we're gonna see
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really dominate audio based storytelling
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moving forward or do you see another
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evolution coming I make a parallel with
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what happened in television if you look
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at television before t1 before Netflix
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before television on-demand we had those
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shows like the procedurals and the
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sitcom some people could watch one
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episode and miss the next one and then
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after TiVo and Netflix came it's when
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the golden age of television started
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with shows like The Sopranos I'm
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Breaking Bad and Game of Thrones right
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so those that you had to watch in a
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sequence from beginning to end the same
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thing is happening now with podcasts in
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an audio storytelling if you look at all
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his storytelling before podcasts it was
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all about radio which power Stern talk
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radio there are the kind of shows that
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you can join in progress and leave at
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any one point then podcasting comes in
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and what's next serial right serialized
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storytelling on demand is the future of
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audio storytelling that that's where we
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are do you think there'll be any
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evolution in terms of like our name and
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say like VR like using that to create
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more audio based experiences almost like
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the keynote that you had yesterday I
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yesterday that the most advanced form of
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VR is your imagination power by sound
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one thing people that don't often
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realize is sound travels faster is
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received by the brain before all other
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senses which is why there's an advantage
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to understanding how sound has a power
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to affect your emotions what are some of
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your favorite branded podcasts and what
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do you think makes for a good brand
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activation with audio based storytelling
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I think you have to start with content
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that first give value to the consumer
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among podcasts that are not done by one
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Dre open for business by giving the
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media for eBay is a really good examples
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a podcast that tells entrepreneurs how
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to start a business and what they what
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to look for and then we are now doing
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one for Bush beer for health it's called
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heritage road energy in two weeks and I
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think it's a very interesting experiment
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because we're going after NASCAR
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listeners were not necessarily among the
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biggest consumers of podcast I love her
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then thank you so much for being here
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with us really appreciate it and hope
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you enjoyed the rest year can experience
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thank you so much
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